Brand management is the creation and regulation of how your brand is perceived in the minds of your customers. It is easy to understand the importance of brand management. However, not all businesses are equipped with the tools to maintain a consistent brand. Achieving brand consistency requires effective digital asset management paired with brand protection. A brand is consistent when each message it communicates. And it doesn’t detract or wander away from the core brand strategy, values, and foundation. It is...
August 24, 2020