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August 2020

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August 24, 2020
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Brand management is the creation and regulation of how your brand is perceived in the minds of your customers. It is easy to understand the importance of brand management. However, not all businesses are equipped with the tools to maintain a consistent brand. Achieving brand consistency requires effective digital asset management paired with brand protection. A brand is consistent when each message it communicates. And it doesn’t detract or wander away from the core brand strategy, values, and foundation. It is...

August 2, 2020
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Lead generation is the process by which a company finds a contact, evaluates it, nurtures it through the buyer’s journey and converts it into a desired action. Many companies make the mistake of finding a lead and moving straight into the selling process. In today’s world personal contact may not be a possibility. Using digital marketing tools to capture, nurture and educate your contacts as they decide whether to buy your product or service is the best approach....