When search engine users land on your website, your website design, more specifically the navigability of your website, is very important as part of the overall user experience.
The visibility of your website on a wide variety of platforms with varying degrees of screen size and loading speed times should be consistent (for example a mobile phone versus a desktop).
So, how do you integrate this into your digital marketing strategy to ensure the user experience is as equally beneficial across all of these platforms?
1. Create a consistent browsing experience
Display content in a consistent manner across all platforms. Inconsistency is one of the contributors that lead to higher bounce rates and page abandonment.
Key information such as the main menu and contact information should be easily accessible. Twitter Bootstrap is a commendable tool that you can find online. It adapts your content across all platforms to display information consistently.
2. Device compatibility
One of the web developers’ primary tasks should be to ensure that the content is compatible with all device types. If you’re a developer in this space then tools such as iPhoney, Google Mobilizer, and iPad Peek should already be on your radar.
3. Optimizing whitespace effectively
The key elements which need to be focussed on here are ensuring that there is uniformity of content within formats such as padding, margins, font size, and spacing across all devices of different shapes and sizes. All the information should be viewable on the screen creating a comfortable reading experience for the user.
4. Ease of navigation
Menus are an essential element of responsive website design and are possibly the largest factor influencing user experience. Think of it as a directory that will lead customers exactly to what they are searching for. Brad Frost, an accomplished website designer, shares his pros and cons on different techniques when creating intuitive menus.
5. Your website design should include quality images
Images can be the drawcard to get your website noticed. Therefore, good-quality images are essential. In addition to this, images should be able to load quickly across all platforms. This ensures that user experience is not compromised in any way.
TinyPNG is a great free tool available that can adjust your images to the required format whilst still maintaining the optimum quality of the image.
Chesapeake Digital Solutions can assist you with the implementation of these five key elements that should enhance the functionality of your website design and ensure that users can easily extract the information they require.