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December 2021

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When you offer a service to people, you want people to see your business on the first page of an online search engine. Preferably in one of the first few search results because people are less likely to scroll down or even look at the second page of search results. Learn these 5 strategies for website optimization. How To Evaluate The Effectiveness Of Your Website for Website Optimization Read more We have compiled five (5) strategies for you to optimize your website and to...

We have a question for you: how well do you know your competitors? We hope the answer is "very well." If not, we encourage you to carry out a thorough competitive analysis to see how they are faring. This will give you a competitive edge to stand out. Inevitably, through this process, you can determine the strengths and weaknesses of your competitors. Additionally, you can find opportunities to fill gaps in the market. Chesapeake Digital Solutions, experts in B2G and...

Email marketing can be an excellent medium for businesses to connect with and engage their customers, creating the impact to drive sales and build loyalty. However, building a robust email marketing campaign that works is an art. Chesapeake Digital Solutions, experts in B2G and B2B digital marketing strategies, outline tips for creating an email marketing campaign tailor-made for your business. Tips for creating the right email campaign Use the following tips to create an email campaign that genuinely stands out: Subject line Using an...

An adaptive SEO strategy is critical in building a successful website or internet business. If you fail to optimize your content regularly, your content will fail to rank well on Google search engines, affecting your visibility. When building an adaptive SEO strategy, there are some crucial elements you need to consider for success. Here are some expert tips from the SEO team at  Chesapeake Digital Solutions. Elements for a successful SEO strategy There are several elements to consider when implementing an effective...

To optimize your growth and reach, you must improve your website for mobile devices. More than half of users globally use mobile devices for scrolling websites. A website that loads faster is easy to navigate through, and doesn’t crash on mobile will attract more customer engagement and sales for your business. It is therefore essential that you update your website to ensure that it is user-friendly. But how do you do this?  Chesapeake Digital Solutions is here to help! Here...

To effectively utilize technology to build your brand, you need to develop a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). However, as exciting as these are, this article...

For successful email marketing, use these 10 tips for attractive email design. Ideally, although you may have different messages to share, the ultimate goal of email marketing is lead conversion. Before You Start Before you even start, confirm: There is a clear purpose for the email campaign.You have a thorough understanding of the segments of your subscribers.The “from” email address is known or expected. Email Marketing: The Most Effective Way To Reach Your Target Audience Read more 2. Attention Grabbers for Attractive Email Design How do you...

You’ve just splashed out on website design, and you’re thrilled with the results. It looks great, and it contains all the necessary information your target market wants. The question is: How do you measure the effectiveness of your website? That is, is it working in communicating your services and products to your customers and prospects? Is it generating leads and closing sales? It is not enough just to set up a website - you need to assess it to determine...

Whatever direction digital marketing may take in the future, personalization will continue to play a significant role. When it comes to lead generation, personalization is a powerful tactic, mainly in email marketing. Email marketing is still the most effective lead generation tool for more than half of America’s businesses. Personalization and targeted communications are the secrets to its effectiveness. Each mail reaches your recipient in the virtual privacy of their inbox. The best way to target your emails more precisely...