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Home > Content Marketing  > 5 Steps you can take to improve SEO Optimization

SEO is an incredibly effective tool for improving your online presence, increasing your audience and generating leads. However, what are you supposed to do when your SEO strategy isn’t working as well as you would like? These five steps will help you to maximize the effectiveness of your SEO efforts.

1. Focus on creating great content

If you want to develop a powerful, attractive and influential online presence, you have to start by generating excellent, unique content that speaks to your brand and offers information and insights that people can’t get anywhere else. No amount of advertising or keyword research will save your website and brand if your content isn’t good. Reassess your content continually and work hard to improve it, even if it is pretty good. 

2. Do thorough SEO keyword research

The next step is to do a  thorough research on keywords relating to your business and incorporate them into your content. You can use a tool like Google Keyword Planner to find the words your customers and possible customers search for most, or the questions they most often ask. Develop your content to answer these questions, but don’t simply try to repeat keywords on your web pages without regard to content and context. Google will penalize you for doing so. 

3. Keep your blog updated

Blogs are great tools for maintaining regular communications with your customers, providing industry insights and developing new and relevant information, making search engines regard your site more favorably. Regularly generate new content for your blog  ,   using  keyword research  to develop relevant content for your target market.. 

4. Get other websites to link to yours

Spend some time researching high quality, well-ranking websites that relate to your business.  Try to get them to link back to your website. Search engines will rank you higher if other high-end sites link back to you.

5. Make use of metrics

Once you have done all the preparation and are generating excellent content regularly, be sure to measure the results of your work and make adjustments as needed. You can use tools such as Google Analytics and Google Search Console to get accurate measurements of your website’s performance.

You can always entrust your SEO to a digital marketing agency who can handle these steps for you, and generate real, measurable results. Contact Chesapeake Digital Solutions and let us develop an effective SEO strategy for you.