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Home > Content Marketing  > How to Create Authentic Content to Improve SEO
content marketing

Search Engine Optimization (SEO) is a strategy that attempts to get your website to rank highest on search engines such as Google, Yahoo, or Bing, to list just a few. While fresh content is considered essential for SEO, it is also crucial for your content to be authentic in its voice and perspective. Here are three strategies you can use to create authentic content that will improve your SEO:

1. Do Your Own Research

Keeping your website content current and up-to-date is a top strategy to ensure your content is authentic. Do your own research to find out the most recent trends or news items related to your content. Ensure you put your own perspective on the current trends and take advantage of link building to improve SEO.

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2. Emphasize Your Brand and the People Behind It

People must be aware of your brand and what it represents, but ultimately, people connect best with people. Write with a personal perspective to let people more easily relate to your content. Use your writing to create a unique and emotional bond with your readers.

Brand Management: Brand Building Process

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3. Include User-Generated Content

Having your customers generate content is an excellent way of creating authentic content for your website. Consumers often search for reviews and testimonials for companies they are looking to do business with and the products or services they provide. Providing an area for the experiences and opinions of existing customers is an efficient way to improve SEO.

Chesapeake Digital Solutions can assist you with your website’s design and functionality, creating a responsive website for your company, and ensuring your users can quickly obtain the information they require regardless of what platform they are using. Contact us and let us help you develop an effective SEO strategy.