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April 2021

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April 6, 2021
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Images can grab and hold attention and communicate powerful marketing messages at a glance. However, there are right ways and wrong ways to use images in your social media messaging. Follow these dos and don’ts to create compelling social media visuals. 1. Do use color to grab and direct attention It is one of the essential qualities of human eyesight that we will naturally look at warm, bright colors before we look at cooler, subtler ones. Warm colors create an impression of...

April 2, 2021
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Search engine optimization (SEO) is the key to your online presence. Successful SEO depends on effective keyword research. In turn, researching keywords should be an ongoing, adaptable process that helps your content keep up with the trends and continue to reach your customers. A large part of a successful digital marketing strategy rests on researching and creating effective keywords. Here are three tips to help you maximize your approach to SEO. 1. Find out what SEO keywords your competitors target Looking at...