LinkedIn is a great platform to promote your content. Your LinkedIn branding can be effective as a social media marketing strategy. However, it can be tricky to master. It requires more than simply posting your content; you need to work with and around the platform’s quirks. It can respond a little distrustfully to content marketers, as you probably know if you have ever done a new post, only to find it relegated to the promotions category or marked as spam. Here are some expert tips to help get the most out of marketing on LinkedIn.
First, make sure you have built the proper following on LinkedIn
You may have great content, but who cares if you don’t have a sizable following made up of members of your ideal audience? Don’t even bother trying to push your brand on LinkedIn until you have developed your following. Make sure that your content will reach your ideal readers. Going through profiles and clicking on the Invite button isn’t always the best way to do this. Some people don’t respond to unsolicited invites from names they don’t recognize. It might help to take an indirect route. Try connecting on Twitter, where people are inclined to follow others a little more freely and casually. Then send a customized invitation on LinkedIn, using your mutual Twitter follows as an icebreaker.
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Use Groups for LinkedIn
If you use LinkedIn Groups correctly, promoting your content is easy. The problem is that many people don’t know how to use them properly. Many LinkedIn users leave groups because they are frustrated with all the content promotions that just come across as spam. Before you try to use a group to promote your content, first read the rules of the group very carefully. Post regularly but not too frequently – daily posts will annoy group members very quickly; once a week is fine. Make a point of promoting other people’s content as well as your own, and avoid using personal pronouns like “I,” “me,” and “my” – these often cause a post to get shifted into the promotions category – where content goes to die!
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Chesapeake Digital Solutions is a member of the global WSI network. Our digital marketing services include effective tactics to create powerful branding for your company and products, from web design to social media marketing. Contact us to see how we can assist you with your branding.