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June 2021

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When you know who you are competing against, you can level the playing field. A practical competitive analysis can offer insight into the strengths and weaknesses of your business rivals. Moreover, it can help you drive your business by assessing the marketplace and finding you a competitive edge. Why do you need a Competitive Analysis? Knowing what your competitors are doing online is essential to determining how to gain a share of your target market. So, do you understand how your...

Despite the current dominance of social media, email marketing is still the most effective, efficient, and flexible way to reach your customers. With email, you have complete control over both the message and the recipient. You can even tailor and customize your messages for specific sets and subsets of your audience. Here is a quick guide to email marketing, how it works, and its benefits. How email marketing works Email marketing is not about sending sales-driven spam that people will delete without...