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July 2021

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Creating your buyer persona is vital in strengthening your brand identity. You must focus your marketing efforts on these consumers while customizing your products and services for them. Knowing your specific audience will give you the information and power to move your business swiftly forward and define your buyer persona. Thus, speak directly to the right people at the right time about the right product. Brand Management: Brand Building Process Read more How to build your buyer personas? Buyer personas are the core of your...

A recognizable and compelling brand identity can be one of the most valuable assets a business possesses. According to a survey conducted by Nielson, 59% of consumers gravitate towards known and familiar brands. Yet, it is indeed the essence of what your business stands for and, thus, must be unique and distinctive. Brand Management: Brand Building Process Read more Tips for growing your brand identity Here are some tips and tricks to build a reputable, engaging, and powerful brand identity for your business: 1. Understand...