A recognizable and compelling brand identity can be one of the most valuable assets a business possesses. According to a survey conducted by Nielson, 59% of consumers gravitate towards known and familiar brands. Yet, it is indeed the essence of what your business stands for and, thus, must be unique and distinctive.
Tips for growing your brand identity
Here are some tips and tricks to build a reputable, engaging, and powerful brand identity for your business:
1. Understand your purpose and objectives
Discover your branding purpose, i.e., why your brand exists, why people care about your brand, what problem your brand can solve, and how your brand is different? Brand identity is the foundation of your brand when utilizing material such as taglines, voice, tone, messaging, etc.
2. Market research on brand identity
Conduct thorough market research and competitor analysis to discover what others in the industry are doing. Market research is the perfect technique to differentiate yourself from your competitors.
Competitive Analysis for Better Marketing
3. Understand your target audience
While building your brand identity, focus on your niche audience. A clear understanding of your niche will help you define your tone, voice, and messaging to suit their exact needs. Get specific; get interactive!
4. Unique Selling Proposition (USP)
Figuring out what your business’ USP may make you scratch your head, but it is worth it in the long run. Think of the big brands and their USPs – Google for connecting people and Apple for its user experience. Thus, understanding your USP can help you sell better and create a large customer base.
5. Design assets
Once you know your brand identity, it is time to transform this into practical visual elements that give life to the brand. These entail the logo, packaging, typography, etc.