You’ve just splashed out on website design, and you’re thrilled with the results. It looks great, and it contains all the necessary information your target market wants. The question is: How do you measure the effectiveness of your website? That is, is it working in communicating your services and products to your customers and prospects? Is it generating leads and closing sales? It is not enough just to set up a website - you need to assess it to determine...
August 11, 2021