You’ve just splashed out on website design, and you’re thrilled with the results. It looks great, and it contains all the necessary information your target market wants. The question is: How do you measure the effectiveness of your website? That is, is it working in communicating your services and products to your customers and prospects? Is it generating leads and closing sales? It is not enough just to set up a website - you need to assess it to determine...
Whatever direction digital marketing may take in the future, personalization will continue to play a significant role. When it comes to lead generation, personalization is a powerful tactic, mainly in email marketing. Email marketing is still the most effective lead generation tool for more than half of America’s businesses. Personalization and targeted communications are the secrets to its effectiveness. Each mail reaches your recipient in the virtual privacy of their inbox. The best way to target your emails more precisely...
