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Home > Email Marketing  > Steps to writing an email campaign that works
1-Steps to writing an email campaign that works

Email marketing can be an excellent medium for businesses to connect with and engage their customers, creating the impact to drive sales and build loyalty. However, building a robust email marketing campaign that works is an art. Chesapeake Digital Solutions, experts in B2G and B2B digital marketing strategies, outline tips for creating an email marketing campaign tailor-made for your business.

Tips for creating the right email campaign

Use the following tips to create an email campaign that genuinely stands out:

Subject line

Using an enticing subject line gives the reader a reason to open your email in the first place. For example, if you want to promote an article or blog post on your website, avoid using the original title as your email subject line, as that can be repetitive. Instead, choose an interesting or shocking fact from the article to hold the attention of the reader. According to reports, using emojis in subject lines has increased the open rates by 45%. However, overdoing it can also backfire, putting people off from seeing your emails.

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The emails to your consumers or potential customers must add value to their lives. Give them exclusive perks such as discounts or specials that they will be excited to use. Other strategies that work are providing free e-books or inspirational videos that they can share with friends and family.

Understanding the importance of frequency

Sending emails every day does not work for all businesses, especially if you have already established your loyalty to the customer. Overdoing your email campaign can make the reader frustrated with your brand. However, there is no hard and fast rule regarding the frequency of emails your business should be sending out. Send out emails when you have something interesting to say or give the reader an exciting offer. Analyze metrics over two months to see what works and what does not.

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Make it interesting

It is true, but subscribers get bored with the same type, format and style of email every time. Instead, Chesapeake Digital Solutions recommends mixing it up and using more interactive content. For example, send an email that asks a relevant question. The questions should be concise and allow the subscriber to decide which landing page they want to get to on your website.

Thus, these tips can help create an effective email campaign, but finding what works for your brand and business is necessary. Contact us today! Chesapeake Digital Solutions is here to help.