Thousands of organizations of all types around the world use Email marketing. Furthermore, it is a tactic that can yield outstanding results for smaller businesses, although its benefits may not be immediately apparent. Here are four reasons why it should be an indispensable part of your marketing strategy.
It is cost effective
For a small business with a limited budget, email marketing is a desirable option. Email marketing costs very little to do and yields an impressive return on investment. There have been several studies, surveys, and figures on email marketing floating around the internet. They agree that every $1 spent yields somewhere between $30 and $40 in revenue.
You can ensure that you reach the right audience
One of the most significant benefits of email marketing is that it allows you to hit your target audience wherever they are. People can easily ignore billboards or skip TV and YouTube ads. Carefully targeted emails are a different story; they go straight into your customers’ inboxes and will not fail to escape a reader’s notice. Your customers want to hear from you; they put their addresses on your mailing list for a reason. As long as you send creative, compelling emails, you will reach your audience.
Generate leads with compelling calls to action
Ads which promote a brand or product, may not provide a way for members of the public to take any action. However, emails allow you to sharpen your message and offer a focused call to action. They will lead your audience directly to the next level of your sales funnel. Moreover, by inviting readers to call now, read more, or respond to your email, you can strengthen engagement and move your customers swiftly along the buyer’s journey.
Tools include accurate metrics
It always helps to know if your marketing tactics are working, and email marketing gives you the ability to do just that. All email marketing software comes with tools that allow you to measure your click-through and conversion rates. By analyzing this data, you can direct your future efforts accordingly, discarding what doesn’t work and maximizing what does.
Chesapeake Digital Solutions is a member of the global WSI network. We can provide expert email marketing as part of a full range of digital marketing services, including content marketing and SEO, among others. Contact us to see how we can develop an email marketing strategy to build your brand, increase your visibility and draw new customers.