The 7 steps to understanding SEO are keyword research, competitive analysis, website optimization, address domain authority, content strategy, social media strategy, and measuring. The success of your SEO strategies depends on a systematic approach, constant monitoring of your results, and staying up to date with regular changes in search engine algorithms and the digital landscape in general. The following 7 steps will help you understand SEO better and increase your chances of success.
1. Keyword research
Keywords are the foundation of SEO. Careful, accurate keyword research is essential to your success. Once you have the right keywords, use the following steps.
2. Competitive analysis
Your business and your website do not exist in a vacuum. Even if you have a unique product and operate in a highly specialized niche, you will have at least one competitor fighting for your audience’s attention. To compete successfully, you must understand your competition. If your competitors are ranking higher than you, you need to study their SEO tactics and beat them at their own game.
3. Website optimization
For search engines to rank your website highly for your targeted keywords, you need to ensure that it is speaking their language. Consequently, if you don’t take the trouble to optimize your website, search engines won’t “see” or “understand” its merits, and lower rankings will result.
4. Address domain authority
SEO strategies aim to achieve domain authority. You will increase your domain authority as you generate more links to your website by adding compelling, relevant content. As a result, you will also rise through the search engine rankings.
5. Content strategy
Many people who don’t fully understand the dynamics of digital marketing tend to focus on improving search engine rankings through keyword density and website optimization alone. These people are making a huge mistake. The priority should still be on your content marketing. When you have great content relevant to your market, you already have an advantage, and your website will be that much easier to optimize.
6. Social media strategy
Search engine algorithms note your social media activity to determine your site’s rankings. If your social media accounts link effectively to your website, you will increase your reach and boost your site’s ability to rank for your targeted keywords.
7. Measure, report, improve
Finally, it is essential to use the metrics that search engines make available to you. These help you to understand your website’s position in the rankings and give you valuable insights, which you can use to rise even further.
Chesapeake Digital Solutions is a member of the global WSI network. We can provide expert SEO services as part of a full range of digital marketing services. Contact us to see how we can develop an email marketing strategy to build your brand, increase your visibility and draw new customers.