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Home > SEO  > How Yoast SEO Improves Google Rankings
1-How Yoast SEO Improves Google Rankings

Yoast SEO can boost your business visibility by improving your Google rankings. Yoast is a free WordPress plugin popular among businesses worldwide as it provides easy-to-use tools for content creators. With Yoast, you can optimize your on-site SEO by filling out the various fields in the plugin to designate page titles and meta-descriptions that search engines use to define your page and display it in search queries. It also analyzes your content for the frequency of keywords and ease of readability to give you tips for writing the elegant prose that Google algorithms like. This optimizes your content to be displayed when a user has a search query. Read more about how Yoast SEO can improve your Google ranking here.

How Does Yoast SEO Work?

Yoast focuses on assisting users new to search engine optimization (SEO) with simple features and guidance. It provides tools for creators to help them with their SEO to increase the readability of their content. The tools guide users in creating content to ensure that posts and pages are effectively optimized for search engines. The Yoast SEO plugin is free (although a premium version is available with extra features). 

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How Does Yoast SEO Help Google Rankings?

Ranking higher on Google does not just mean adding SEO keywords to your posts. You need content of the highest quality that leads to high-quality backlinks. Google can penalize your site for spammy, thin, and duplicate content, which will impact your ranking. Therefore, it is essential that you consistently put out good content that is credible, user-friendly, and contains relevant SEO keywords and backlinks. 

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How do you ensure that you put out quality content optimized for SEO before it is even posted? Here’s where Yoast SEO tools come in, helping users rank higher in search engines by optimizing their content on pages and posts while creating it. The tools will help you to draft the position and check the quality of your content before you can share it. Using Yoast SEO will boost the quality of content you regularly put out and help you rank better consistently. Your high-quality content will increase traffic to your website and make your content stand out from competitors.

 Yoast SEO features 

  • An SEO analysis tool to check your SEO keywords and rankings 
  • A readability tool that improves the readability of your content
  • Writing feedback to help you optimize your content 
  • Metadata assistance
  • A Google preview of your content 
  • Social media tools

Chesapeake Digital Solutions can help you use Yoast SEO to improve your Google ranking – give us a call for more info!