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Home > Digital Marketing  > How Webinars can create business leads
1-How you can use webinars as effective lead generators

Does your business use webinars as part of its digital marketing strategy? Webinars are popular due to the pandemic, but many businesses still don’t utilize this vital form of lead generation. Here is how to use webinars to create your business leads.

Identify your audience

Identifying your audience will help you reach the right target market and gain leads. It would be best if you studied your buyer’s persona. Research your target market and understand how they work. A competitive analysis is also good here. Find your competition and research their audience. 

You can also use surveys and social media analysis tools to create a list of people to add to your webinar. Don’t just ask them for their name – question them on their company name, business type, and occupation so you can find your target market. A registration form for your event will give your customers helpful information.

Have a good landing page

Your landing page needs to be great. It is what will stand out when a person clicks on your webinar. How will you reach people who can’t access your page, click on your products or services or contact you? A landing page will bring on more leads if it is easy to click through at your webinar and has a responsive web design

Don’t forget to ensure your web pages work on both web and mobile devices, as not everyone will be able to use their computer for the webinar.

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SEO is your best friend 

Using Search Engine Optimization will help you to hit leads quickly. Your webinar page needs to rank high on Google searches or be easy to find on social media. Find the right keywords to build your landing page and post on social media. You’ll also need a good title and meta description to rank. Content matters, so make sure you use the right content to attract clients and customers to the webinar. 

 

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Have trouble gaining leads? Let us help you create a webinar that brings you leads by using the right digital marketing tools for the job. Contact us today for your next webinar!