SEO stands for “search engine optimization.” In simple terms, SEO explained is the process of improving your site to increase its visibility when people search for products and services related to your business on Google, Bing, and other search engines.
In the early years of search engine optimization, search engine algorithms were more straightforward. And, websites were easy to find. However, thousands of websites are being created every day. So, search engines have modified their algorithms to become more intelligent and adept at serving users with more relevant content to answer their search queries.
Therefore, Google, accounts for 90% of all searches on the internet. It has developed an algorithm focused on providing answers to search queries and balancing user content. Its algorithm makes it easy for search engines to crawl your website.
Today, there are almost as many websites as people on Earth. Therefore, making your website visible on the internet is getting tougher.
Over half the searches start with someone looking for a product or service without knowing your website. Google’s algorithm finds your site for them. Therefore, you must use search engine optimization for Google to find your website.
Research shows that search engine optimization is the most effective tool you can use if you want to be found on the internet. Combining the use of onsite SEO with keyword research and creative writing, and offsite SEO with outreach to relevant sources, you can create a successful SEO strategy to attract more attention to your business.
Here’s a helpful article on SEO from Inc.com
https://www.inc.com/young-entrepreneur-council/how-investing-in-seo-can-build-long-term-equity.html