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September 2022

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Virtual networking is the process of developing social and professional connections online. It is one of the fastest-growing methods to connect with professionals today. Virtual networking allows you to meet and greet far away employees, fellow industry professionals, clients, mentors, and more. Here are some more advantages to virtual networking.  Anytime, Anywhere.  You can network online through video sessions, audio sessions or asynchronously through social media or email. You can do all these forms of communication at any time, and there are...

In the past few decades, marketing strategies have evolved as technology has advanced. In 1990, the term digital marketing was first spoken into existence. Then, Internet usage increased. Then, digital marketing by digitally sourced companies, like Google and Amazon began. Along came mobile phones, social media platforms, and video-sharing channels where you could broadcast every facet of your life into a modern digital world. History of Marketing Going back in time, a marketing strategy existed mainly as a word-of-mouth system. As production...

To effectively utilize technology to build your brand, you need a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). As exciting as these are, this article is going old-school...