There are many different elements that go into good website design. The following are the top 10 things to consider when designing a website.
1. The Look
Make sure that the design of your site is visually appealing and engaging. This will help keep your readers’ attention and make them want to stay on your site longer! But keep it classy. Avoid overbearing elements that distract rather than enhance your image.
The colors that you use on your site can also play an important role in setting the tone for your entire website.
2. The Branding
Following on from the visual design is appropriate branding of your website. It’s important that the overall look and feel of your website accurately reflects your brand image and your corporate identity.
Place your logo at the top of the page where it can’t be missed.
3. The Layout
Visitors should be able to find what they are looking for easily. Use the layout of your website to direct users along a navigational path. Your site’s navigation menu must be intuitive to visitors and user-friendly to search engines. Include a sitemap to check both boxes.
It is also important to make sure that your website is mobile-friendly so that it is easy to use and accessible to people on the go.
4. The Essentials
Bearing in mind that many visitors are already familiar with your business and are merely looking up your contact details.
As part of your layout, ensure that key information (such as phone number, address, opening times) are prominently displayed.
5. The Flow
Related to the layout is the ability to anticipate what readers will want next. Using a flow of information that is intuitive to their needs includes appropriate landing pages that filter out noise that may distract or annoy them.
6. The Substance
The content on your website should be up-to-date, accurate, and relevant. Make sure that it’s written in a way that makes sense to your readers and gives them the information they’re looking for without being too wordy or technical sounding.
7. The Interaction
Without being too pushy, ensure that every page of your website has one clear purpose and a suitable call to action (CTA).
8. The Conversion
Combining flow and interaction, make it easy for prospects to convert to customers with elements such as one-click checkout etc. Increase your conversions by highlighting additional products or services that may complement an item in their cart.
9. The World Wide Web
For the best ROI on your website, take advantage of thorough search engine optimization (SEO), meta tags, alt tags, and so on.
10. The Speed
The time it takes for your website to download and display affects both your ranking on search engines and visitors’ impression of your company.
If you’ve ever used the internet, it’s likely you’ve had to navigate a website or two. In fact, we bet you’ve been on thousands of them! But how much thought do we put into our own websites?
Contact Chesapeake Digital Solutions for all the help you need when designing a website that will help fulfil your business goals!