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How to maximize your social media strategy

Social media marketing is an essential part of any business’s marketing strategy. You are probably already using social media for marketing to some extent, with varying degrees of success. However, this is one area in which the trends are constantly shifting and can be hard to keep up with. Here are some tips to help you stay ahead, no matter how things change.

Always Keep It Interesting And Engaging

Even if you briefly lose track of the latest trends and hashtags in your industry, always remember that it is content that counts. You don’t even need to be extremely creative – just keep your posts interesting. Make sure that every character counts, and that you use them all to express the benefits of your product and brand as engagingly as possible. Remember to mix up the content – use text, video polls, etc. The variety will help your posts to stand out.

Provide Value

Following on from the previous point, remember to create content that actually provides value for your audience. It needs to be relevant and engaging for your audience – whether you aim to be fun or informative, or a combination of both. Don’t focus on selling – obviously that is what you are trying to do at the end of the day, but valuable, enjoyable, informative content is more likely to get you there than a straightforward sales pitch.

Be Authentic

Once again, it is entirely possible that you may lose track of the trends on your preferred social media platform, but it won’t necessarily matter as long as you are being authentic. Your audience can very quickly spot authenticity – or its lack. If you try too hard to push your brand without staying true to yourself, customers will see it, and you will quickly lose them.

Keep Up With Algorithm Changes

Social media platforms change their algorithms and other operating factors fairly frequently, so keep an eye out for any changes in social media advertising or declines in organic engagement. You usually won’t be able to tell exactly what changes have been made, so you will need to watch your posts and analyze any alterations in their performance. 

Chesapeake Digital Solutions is a member of the global WSI network. We can provide expert social media marketing and content marketing as part of a full range of digital marketing services. Contact us to see how we can develop a strategy to build your brand, increase your visibility and draw new customers.