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January 2023

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Google Analytics 4  is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. Google Analytics 4 is designed to provide a more comprehensive and flexible way to track user interactions with websites and apps, and offers a range of new features and capabilities compared to previous versions. How Will GA4 Affect Your Business? The current Google Analytics platform, Universal Analytics, will cease to collect data from July 2023. At this time, all...