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Home > SEO  > SEO: The Key to Keywords

With Google’s new SEO strategy GA4, it is a crucial time to refine your web content. One of the best ways to practice this is by creating fresh content with specific keywords that allow users to find your website through organic search. Content on your website should use keywords to share insightful information that users are searching for in order to appear on their searches relating to those keywords. By presenting valuable and relevant information on their search topic, you present your business as an authority or visible expert on the topic.

Brainstorming for SEO Keywords to Target

When a user performs a Google search they are inputting keywords to help narrow down their search. If somebody is coming down with a cold, the question in their minds might sound like, “Where can I find sore throat relief closest to me?”, “What over-the-counter medicines will get rid of this cough?’, or “I wonder where the nearest pharmacy is?”

When typed into a Google search bar, it would look a lot more like this: ’cold medicine’ ‘otc cough’ and ‘pharmacy near me’. 

The simplified versions of these questions are determined by these keywords, and help the user to find what they are looking for faster and more efficiently. Implementing relevant keywords into your website will help more users find you, too. First, you have to pinpoint what those keywords are.

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How to Choose Keywords for your Services

Say you worked in cybersecurity and were trying to advertise your business operations. What keywords would you use to draw in users? Some popular keywords that relate to cybersecurity are ‘data’, ‘solutions’, ‘risk’, and ‘research’.  If you run a legal practice, you might want to use keywords such as ‘law’, ‘attorney’ ‘court’, and ‘litigation’. Applicability is the key to keywords for your business to increase its search rank. You already know who your audience is, so you have to tap into their minds and discover what it is that they are searching for before they land on your business page. Think about the services that you offer in broader terms and group them under one keyword that defines them well. For products, get down to brass tacks. It doesn’t matter if you are selling the ABC PRO 9000 V.1. Most users will search for a product by its category, not by name. Determine what the product category is that it will fit best in and use it as a keyword. These pinpoints will help bring more users closer to your listing. 

For example, ‘best laptops 2023’ is more likely to be searched for than ‘best Windows HP ProBooks 2023’. It’s all about narrowing down a listing until your business stands out the most.

Choosing SEO Keywords using Analytics

If you’re having trouble identifying which keywords relate directly to your business, try creating a keyword map. This will act as a system that you can refer back to when you aren’t seeing any improvements in your search rankings. Linking the content that you create to one word will highlight your business outreach.

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To do this, you need to find what the top pages are on your website. These are the pages that are viewed the most by your audience mainly due to the positive impact of the content supplied on these pages. On these pages, you should attentively review what it is that your audience is viewing the most, and then take note of it so that it can be boiled down into a set of five particular words and phrases. Use these breakthrough keywords on all areas of your site to generate more angles that your users can see.

For more SEO Tips, check out this article by Manick Bhan, Founder/CTO of LinkGraph: