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November 2023

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Branding is about “expressing your authentic self to your target audience”. It’s not about being famous; it’s about being visible to your target market. To figure out what your brand is you need to establish these three things: Define who you are.  To begin the branding process you need to have a clear sense of who you are. Spot your target audience.  The key is to promote yourself to the right people. Get to know your competitors. To have a strong brand, you need to...