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January 10, 2023
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Google Analytics 4  is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. Google Analytics 4 is designed to provide a more comprehensive and flexible way to track user interactions with websites and apps, and offers a range of new features and capabilities compared to previous versions. How Will GA4 Affect Your Business? The current Google Analytics platform, Universal Analytics, will cease to collect data from July 2023. At this time, all...

December 20, 2022
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It is important now more than ever to stay connected with others online today. This does not just apply to family, friends, and the one to two co-workers that you actually like. Social media has expanded from private, chit-chat, and photo-sharing profiles to an extensive and publicly engaging online world. Instagram, Facebook, Twitter, and LinkedIn are the most popularly used social media outlets, to name just a few. As a business owner, it is important to have most if not all...

December 13, 2022
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Social media marketing is an essential part of any business’s marketing strategy. You are probably already using social media for marketing to some extent, with varying degrees of success. However, this is one area in which the trends are constantly shifting and can be hard to keep up with. Here are some tips to help you stay ahead, no matter how things change. Always Keep It Interesting And Engaging Even if you briefly lose track of the latest trends and hashtags in...

November 1, 2022
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Content marketing is an essential element of an overall digital marketing strategy. It is a valuable marketing tactic that will assist in attracting, engaging, and retaining an audience, whether on your website or other platforms. Storytelling is at the heart of content marketing. Therefore, content marketing will help you become visible to your business and government buyers if you are a small professional service or government contracting company. Create and Share Content marketing is about finding ways to engage your potential and existing...

October 11, 2022
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There are many different elements that go into good website design. The following are the top 10 things to consider when designing a website. 1. The Look Make sure that the design of your site is visually appealing and engaging. This will help keep your readers' attention and make them want to stay on your site longer! But keep it classy. Avoid overbearing elements that distract rather than enhance your image. The colors that you use on your site can also play an...

September 21, 2022
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Virtual networking is the process of developing social and professional connections online. It is one of the fastest-growing methods to connect with professionals today. Virtual networking allows you to meet and greet far away employees, fellow industry professionals, clients, mentors, and more. Here are some more advantages to virtual networking.  Anytime, Anywhere.  You can network online through video sessions, audio sessions or asynchronously through social media or email. You can do all these forms of communication at any time, and there are...

September 21, 2022
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In the past few decades, marketing strategies have evolved as technology has advanced. In 1990, the term digital marketing was first spoken into existence. Then, Internet usage increased. Then, digital marketing by digitally sourced companies, like Google and Amazon began. Along came mobile phones, social media platforms, and video-sharing channels where you could broadcast every facet of your life into a modern digital world. History of Marketing Going back in time, a marketing strategy existed mainly as a word-of-mouth system. As production...

September 8, 2022
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To effectively utilize technology to build your brand, you need a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). As exciting as these are, this article is going old-school...

August 16, 2022
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Content is king! Not investing in content marketing is the biggest mistake your business can make. Here’s why using this marketing strategy attracts, engages, and retains an audience by creating and sharing relevant articles, videos, podcasts, and other media. It is essential regardless of what industry you have. What is it? If you want to target the right audience, you need to publish social media marketing related to your business. Content marketing is a marketing strategy that involves creating articles specifically for...

July 11, 2022
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SEO stands for “search engine optimization.” In simple terms, SEO explained is the process of improving your site to increase its visibility when people search for products and services related to your business on Google, Bing, and other search engines. In the early years of search engine optimization, search engine algorithms were more straightforward. And, websites were easy to find. However, thousands of websites are being created every day. So, search engines have modified their algorithms to become more intelligent and...