Branding is about “expressing your authentic self to your target audience”. It’s not about being famous; it’s about being visible to your target market. To figure out what your brand is you need to establish these three things: Define who you are. To begin the branding process you need to have a clear sense of who you are. Spot your target audience. The key is to promote yourself to the right people. Get to know your competitors. To have a strong brand, you need to...