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Content marketing is an essential element of an overall digital marketing strategy. It is a valuable marketing tactic that will assist in attracting, engaging, and retaining an audience, whether on your website or other platforms. Storytelling is at the heart of content marketing. Therefore, content marketing will help you become visible to your business and government buyers if you are a small professional service or government contracting company. Create and Share Content marketing is about finding ways to engage your potential and existing...

Virtual networking is the process of developing social and professional connections online. It is one of the fastest-growing methods to connect with professionals today. Virtual networking allows you to meet and greet far away employees, fellow industry professionals, clients, mentors, and more. Here are some more advantages to virtual networking.  Anytime, Anywhere.  You can network online through video sessions, audio sessions or asynchronously through social media or email. You can do all these forms of communication at any time, and there are...

In the past few decades, marketing strategies have evolved as technology has advanced. In 1990, the term digital marketing was first spoken into existence. Then, Internet usage increased. Then, digital marketing by digitally sourced companies, like Google and Amazon began. Along came mobile phones, social media platforms, and video-sharing channels where you could broadcast every facet of your life into a modern digital world. History of Marketing Going back in time, a marketing strategy existed mainly as a word-of-mouth system. As production...

To effectively utilize technology to build your brand, you need a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). As exciting as these are, this article is going old-school...

Content is king! Not investing in content marketing is the biggest mistake your business can make. Here’s why using this marketing strategy attracts, engages, and retains an audience by creating and sharing relevant articles, videos, podcasts, and other media. It is essential regardless of what industry you have. What is it? If you want to target the right audience, you need to publish social media marketing related to your business. Content marketing is a marketing strategy that involves creating articles specifically for...

SEO stands for “search engine optimization.” In simple terms, SEO explained is the process of improving your site to increase its visibility when people search for products and services related to your business on Google, Bing, and other search engines. In the early years of search engine optimization, search engine algorithms were more straightforward. And, websites were easy to find. However, thousands of websites are being created every day. So, search engines have modified their algorithms to become more intelligent and...

Does your business use webinars as part of its digital marketing strategy? Webinars are popular due to the pandemic, but many businesses still don’t utilize this vital form of lead generation. Here is how to use webinars to create your business leads. Identify your audience Identifying your audience will help you reach the right target market and gain leads. It would be best if you studied your buyer’s persona. Research your target market and understand how they work. A competitive analysis is...

Video storytelling in content marketing can increase your visibility on social media and help with lead generation. Here are some video content marketing tips you can use when branding your business. Tips for compelling video content marketing Use engaging content Professional brands, especially in the B2B space, tend to put out professional content. As effective as these are, this content can be pretty bland. If possible, aim to use professional content that is also engaging and relatable to most people. Humor is a...

Executive branding is about “expressing your authentic self to your target audience”. It’s not about being famous; it’s about being visible to your target market. Learn how to build your brand with executive branding and the steps to take to build your brand. This type of branding caught fire when Fast Company magazine ran a cover article called “The Brand Called You” by Tom Peters in 1997.  For those who do not know who Tom Peters is, he wrote the book...

Yoast SEO can boost your business visibility by improving your Google rankings. Yoast is a free WordPress plugin popular among businesses worldwide as it provides easy-to-use tools for content creators. With Yoast, you can optimize your on-site SEO by filling out the various fields in the plugin to designate page titles and meta-descriptions that search engines use to define your page and display it in search queries. It also analyzes your content for the frequency of keywords and ease of...