Search engine optimization (SEO) is the key to your online presence. Successful SEO depends on effective keyword research. In turn, researching keywords should be an ongoing, adaptable process that helps your content keep up with the trends and continue to reach your customers. A large part of a successful digital marketing strategy rests on researching and creating effective keywords. Here are three tips to help you maximize your approach to SEO. 1. Find out what SEO keywords your competitors target Looking at...