Executive branding is about “expressing your authentic self to your target audience”. It’s not about being famous; it’s about being visible to your target market. Learn how to build your brand with executive branding and the steps to take to build your brand. This type of branding caught fire when Fast Company magazine ran a cover article called “The Brand Called You” by Tom Peters in 1997. For those who do not know who Tom Peters is, he wrote the book...
Creating your buyer persona is vital in strengthening your brand identity. You must focus your marketing efforts on these consumers while customizing your products and services for them. Knowing your specific audience will give you the information and power to move your business swiftly forward and define your buyer persona. Thus, speak directly to the right people at the right time about the right product. Brand Management: Brand Building Process Read more How to build your buyer personas? Buyer personas are the core of your...
A recognizable and compelling brand identity can be one of the most valuable assets a business possesses. According to a survey conducted by Nielson, 59% of consumers gravitate towards known and familiar brands. Yet, it is indeed the essence of what your business stands for and, thus, must be unique and distinctive. Brand Management: Brand Building Process Read more Tips for growing your brand identity Here are some tips and tricks to build a reputable, engaging, and powerful brand identity for your business: 1. Understand...
A strong brand is about more than just your name and logo. Therefore, taking the time to define and build your brand can give you a substantial competitive advantage. Quality branding is the cornerstone of a successful business. Additionally, having an established brand facilitates revenue generation. However, its importance goes even further. Your brand is what people say about you when you are not in the room. It is the reputation that precedes you and the image you carry. Additionally,...
Brand management is the creation and regulation of how your brand is perceived in the minds of your customers. It is easy to understand the importance of brand management. However, not all businesses are equipped with the tools to maintain a consistent brand. Achieving brand consistency requires effective digital asset management paired with brand protection. A brand is consistent when each message it communicates. And it doesn’t detract or wander away from the core brand strategy, values, and foundation. It is...
