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Competitive Analysis

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September 10, 2023
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In the ever-evolving world of digital marketing, the race for success is relentless. To gain a competitive edge and flourish, businesses must continuously stay ahead of the curve. This pursuit is where competitive analysis steps in as a cornerstone process, providing marketers with invaluable insights into their rivals' strategies, strengths, weaknesses, and market positioning. In this article, we'll delve into the significant key points of competitive analysis in digital marketing and how the integration of AI amplifies its impact. Brace...

January 11, 2022
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Google’s local search uses various factors to determine where your business will rank in local search results. Learn how to improve your local rankings with Google here. If a customer Googled a specific business type (for example, “restaurants near me”), they would see a list of nearby businesses listed on Google Maps and Google search; where your business appears on this list is your local ranking. What is Your Local Ranking  Google uses an algorithm based on three key factors to determine...

November 9, 2021
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We have a question for you: how well do you know your competitors? We hope the answer is "very well." If not, we encourage you to carry out a thorough competitive analysis to see how they are faring. This will give you a competitive edge to stand out. Inevitably, through this process, you can determine the strengths and weaknesses of your competitors. Additionally, you can find opportunities to fill gaps in the market. Chesapeake Digital Solutions, experts in B2G and...

June 3, 2021
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When you know who you are competing against, you can level the playing field. A practical competitive analysis can offer insight into the strengths and weaknesses of your business rivals. Moreover, it can help you drive your business by assessing the marketplace and finding you a competitive edge. Why do you need a Competitive Analysis? Knowing what your competitors are doing online is essential to determining how to gain a share of your target market. So, do you understand how your...

September 15, 2020
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Learn the benefits of a competitive analysis here. A competitive analysis is an in-depth review of a wide range of web data that reveals your competitors' digital marketing tactics and strategies. Additionally, these enable you to gain an advantage by learning from both their strengths and weaknesses. 10 Key benefits of obtaining a Competitive Analysis Here we have included ten advantages of performing regular competitor analysis. 1. Website content benchmarks A closer inspection of competitors' websites can provide focus on how to gain...

September 8, 2020
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By knowing who you are competing against, you can level the playing field when bidding on government solicitations. Competitive analysis helps target your marketing goals. Thus, an effective competitive analysis can offer insight into the strengths and weaknesses of your business rivals. Therefore, drive your business by evaluating the marketplace and finding your competitive edge. The results of a professional competitive analysis can help you develop a strategy for overcoming your competition. Consider the following statistics about the value of conducting...