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Content Marketing

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November 1, 2022
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Content marketing is an essential element of an overall digital marketing strategy. It is a valuable marketing tactic that will assist in attracting, engaging, and retaining an audience, whether on your website or other platforms. Storytelling is at the heart of content marketing. Therefore, content marketing will help you become visible to your business and government buyers if you are a small professional service or government contracting company. Create and Share Content marketing is about finding ways to engage your potential and existing...

August 16, 2022
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Content is king! Not investing in content marketing is the biggest mistake your business can make. Here’s why using this marketing strategy attracts, engages, and retains an audience by creating and sharing relevant articles, videos, podcasts, and other media. It is essential regardless of what industry you have. What is it? If you want to target the right audience, you need to publish social media marketing related to your business. Content marketing is a marketing strategy that involves creating articles specifically for...

June 7, 2022
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Video storytelling in content marketing can increase your visibility on social media and help with lead generation. Here are some video content marketing tips you can use when branding your business. Tips for compelling video content marketing Use engaging content Professional brands, especially in the B2B space, tend to put out professional content. As effective as these are, this content can be pretty bland. If possible, aim to use professional content that is also engaging and relatable to most people. Humor is a...

March 15, 2022
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The web definition of a blog is that a blog is a type of website or part of a website.  You can learn how to use blogs for business content here. An individual usually maintains a blog with regular entries of commentary, descriptions of events, or other material such as graphics or video. Websites usually display entries in reverse-chronological order. A blog can also be used as a verb, meaning maintaining or adding content to a blog.   To create a successful blog,...

March 1, 2021
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Search Engine Optimization (SEO) is a strategy that attempts to get your website to rank highest on search engines such as Google, Yahoo, or Bing, to list just a few. While fresh content is considered essential for SEO, it is also crucial for your content to be authentic in its voice and perspective. Here are three strategies you can use to create authentic content that will improve your SEO: 1. Do Your Own Research Keeping your website content current and up-to-date...

January 5, 2021
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SEO is an incredibly effective tool for improving your online presence, increasing your audience and generating leads. However, what are you supposed to do when your SEO strategy isn’t working as well as you would like? These five steps will help you to maximize the effectiveness of your SEO efforts. 1. Focus on creating great content If you want to develop a powerful, attractive and influential online presence, you have to start by generating excellent, unique content that speaks to your brand...

January 4, 2021
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We don’t need to tell you how vital search engine optimization (SEO) is for your website’s success. The virtues of SEO have been widely extolled all over the internet. If you have optimized your website, then the results will speak for themselves. However, there is one question about it, for which many people don’t always have a definite answer: when is the right time to do it? There are two simple, one-word answers to this question: “Now” and “Always.” It is...