Find Tips on
Developing Your
Digital Marketing Strategy.
Discover the latest developments in digital marketing strategies to grow your business.
Search here:

Digital Marketing

Home > Digital Marketing

September 21, 2022
By

In the past few decades, marketing strategies have evolved as technology has advanced. In 1990, the term digital marketing was first spoken into existence. Then, Internet usage increased. Then, digital marketing by digitally sourced companies, like Google and Amazon began. Along came mobile phones, social media platforms, and video-sharing channels where you could broadcast every facet of your life into a modern digital world. History of Marketing Going back in time, a marketing strategy existed mainly as a word-of-mouth system. As production...

September 8, 2022
By

To effectively utilize technology to build your brand, you need a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). As exciting as these are, this article is going old-school...

July 5, 2022
By

Does your business use webinars as part of its digital marketing strategy? Webinars are popular due to the pandemic, but many businesses still don’t utilize this vital form of lead generation. Here is how to use webinars to create your business leads. Identify your audience Identifying your audience will help you reach the right target market and gain leads. It would be best if you studied your buyer’s persona. Research your target market and understand how they work. A competitive analysis is...

April 5, 2022
By

Consumers are four times as likely to watch a video about a product, rather than read about it. Learn why video marketing converts new customers. The rise and rise of video marketing come as no surprise when you uncover how the human brain works: Visuals are processed 60,000 times more quickly than text.Moving elements fascinate our eyes.Combining both sight and sound senses, video engrosses the primitive brain.Because the brain pays more attention to the video, the experience is more significant.What’s more,...

March 3, 2022
By

A website maintenance plan is essential to keep your website in good working order. A professional website with quick loading times can help to improve the user experience. Website maintenance can help you to achieve these advantages and more. We have a short guide on the importance of a website maintenance plan for more info.  Why do you need website maintenance? Your website is a guide to your company and brand. When it comes to websites, many businesses take the “set it”...

March 1, 2022
By

Looking to improve your Google rankings? Google My Business and listing management are essential to improve your local SEO rankings. Your information can help you rank higher in local SEO searches, improving your profile or business reach. Find out more below. Why is listing essential to SEO? Google tools are considered the phonebook of the digital age. Google My Business, for example, collects essential information such as the name of the business, customer ratings, and contact information. It uses interactive elements and...

November 9, 2021
By

We have a question for you: how well do you know your competitors? We hope the answer is "very well." If not, we encourage you to carry out a thorough competitive analysis to see how they are faring. This will give you a competitive edge to stand out. Inevitably, through this process, you can determine the strengths and weaknesses of your competitors. Additionally, you can find opportunities to fill gaps in the market. Chesapeake Digital Solutions, experts in B2G and...

September 14, 2021
By

To effectively utilize technology to build your brand, you need to develop a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). However, as exciting as these are, this article...

September 7, 2021
By

For successful email marketing, use these 10 tips for attractive email design. Ideally, although you may have different messages to share, the ultimate goal of email marketing is lead conversion. Before You Start Before you even start, confirm: There is a clear purpose for the email campaign.You have a thorough understanding of the segments of your subscribers.The “from” email address is known or expected. Email Marketing: The Most Effective Way To Reach Your Target Audience Read more 2. Attention Grabbers for Attractive Email Design How do you...

August 11, 2021
By

You’ve just splashed out on website design, and you’re thrilled with the results. It looks great, and it contains all the necessary information your target market wants. The question is: How do you measure the effectiveness of your website? That is, is it working in communicating your services and products to your customers and prospects? Is it generating leads and closing sales? It is not enough just to set up a website - you need to assess it to determine...