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Despite the current dominance of social media, email marketing is still the most effective, efficient, and flexible way to reach your customers. With email, you have complete control over both the message and the recipient. You can even tailor and customize your messages for specific sets and subsets of your audience. Here is a quick guide to email marketing, how it works, and its benefits. How email marketing works Email marketing is not about sending sales-driven spam that people will delete without...

LinkedIn is a great platform to promote your content. Your LinkedIn branding can be effective as a social media marketing strategy. However, it can be tricky to master. It requires more than simply posting your content; you need to work with and around the platform’s quirks. It can respond a little distrustfully to content marketers, as you probably know if you have ever done a new post, only to find it relegated to the promotions category or marked as spam....

Updating your website design is a crucial element of your digital marketing strategy. It is necessary to stay relevant in the market. You also need to be aware of your competition as well as increase web traffic and ultimately sales for your business. Here are a few pointers to keep in mind when designing your website. 1. Technological developments Website functionality when it comes to security, speed, and general ease of use is crucially important for your website. Succeeding in these will...

Article from the Franchise Journal, November 2, 2020 Bob Rogers, of McLean, Virginia, an Air Force veteran, opened a Digital Marketing Company, Chesapeake Digital Solutions. The digital marketing company is a franchise of WSI. Bob has taught Entrepreneurship for the past five years to personnel transitioning from the military, but a year ago he purchased a WSI Digital Marketing franchise. Bob was looking for another business he could run from home, and WSI fit the bill. He continues to teach Entrepreneurship. However,...

Social media marketing is the perfect environment to engage with potential customers, and if you don’t happen to convert them just yet, it doesn’t mean that you won’t be able to convince them in future. A recent study found that 59% of influencers consider social media to be the number one tactic to improve the quality of leads. Since digital marketing strategies continue to evolve, we’ve compiled a few of our latest tips to help you. These will generate leads...

Social media marketing strategies have made it easier than ever to engage with existing clients.Ye,t it also provides boundless opportunities to communicate directly with potential clients. In ths age, any person, in any country, can engage with any business, in any city. That's why social media has also forced companies to up their digital marketing game. Which is why you should have defined goals for a successful social media strategy. Here is my top 5: 1.    Engage with connections Yes,...