Find Tips on
Developing Your
Digital Marketing Strategy.
Discover the latest developments in digital marketing strategies to grow your business.
Search here:

High-Performance Website

Home > High-Performance Website

In the early days of the Internet's renaissance, you might recall websites resembling something like this: Welcome Home About Contact There might have been a small, pixilated logo at the top of the screen, accompanied by a search bar that worked only half the time. While that was the norm back then, we can all agree it wasn't exactly aesthetically pleasing. Surprisingly, many websites still cling to this outdated formatting. However, you can do better. Today, a website is often the first point of contact between a...

A website maintenance plan is essential to keep your website in good working order. A professional website with quick loading times can help to improve the user experience. Website maintenance can help you to achieve these advantages and more. We have a short guide on the importance of a website maintenance plan for more info.  Why do you need website maintenance? Your website is a guide to your company and brand. When it comes to websites, many businesses take the “set it”...

Understanding Website Analytics and Metrics will help you to learn what content on your website needs improvement. Website Metrics and Analytics include organic traffic numbers, bounce rates, session durations, and pageviews. In the digital age, building a comprehensive and fully functioning website is one of the fundamental steps to success. Your website helps connect you to current and prospective customers. That is why, it is one of the best communication and marketing tools in your arsenal. You can know what improvements...

When you offer a service to people, you want people to see your business on the first page of an online search engine. Preferably in one of the first few search results because people are less likely to scroll down or even look at the second page of search results. Learn these 5 strategies for website optimization. How To Evaluate The Effectiveness Of Your Website for Website Optimization Read more We have compiled five (5) strategies for you to optimize your website and to...

To optimize your growth and reach, you must improve your website for mobile devices. More than half of users globally use mobile devices for scrolling websites. A website that loads faster is easy to navigate through, and doesn’t crash on mobile will attract more customer engagement and sales for your business. It is therefore essential that you update your website to ensure that it is user-friendly. But how do you do this?  Chesapeake Digital Solutions is here to help! Here...

You’ve just splashed out on website design, and you’re thrilled with the results. It looks great, and it contains all the necessary information your target market wants. The question is: How do you measure the effectiveness of your website? That is, is it working in communicating your services and products to your customers and prospects? Is it generating leads and closing sales? It is not enough just to set up a website - you need to assess it to determine...

Mobile phones and tablets are making their way into the mainstream of average consumers. As such, a considerable percentage of media consumption takes place on mobile devices of various sizes, resolutions, and models. This creates a challenge for website designers to develop websites that will look good on any device. Responsive Website Design creates websites that will respond to the screen size, resolution, platform, and orientation of the device. Here are five steps to developing a Responsive Website Design 1. HTML...

When looking for a product or service, most people will turn to Google. They begin searching for companies that can meet their needs. It is important to ensure that your website has clear messaging and imaging. Because immediately informing visitors what services or products you provide is critical to keeping them on your website. This article discusses the key building blocks of message. They include website banner design, navigation, and social media posts. Learn how to use clear messaging and...

Updating your website design is a crucial element of your digital marketing strategy. It is necessary to stay relevant in the market. You also need to be aware of your competition as well as increase web traffic and ultimately sales for your business. Here are a few pointers to keep in mind when designing your website. 1. Technological developments Website functionality when it comes to security, speed, and general ease of use is crucially important for your website. Succeeding in these will...

When search engine users land on your website, your website design, more specifically the navigability of your website, is very important as part of the overall user experience. The visibility of your website on a wide variety of platforms with varying degrees of screen size and loading speed times should be consistent (for example a mobile phone versus a desktop). So, how do you integrate this into your digital marketing strategy to ensure the user experience is as equally beneficial across all...