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Lead Generation

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September 21, 2022
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Virtual networking is the process of developing social and professional connections online. It is one of the fastest-growing methods to connect with professionals today. Virtual networking allows you to meet and greet far away employees, fellow industry professionals, clients, mentors, and more. Here are some more advantages to virtual networking.  Anytime, Anywhere.  You can network online through video sessions, audio sessions or asynchronously through social media or email. You can do all these forms of communication at any time, and there are...

May 2, 2022
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Networking helps you learn about people at all professional levels to exchange ideas. It will also boost your professional confidence. What is the best approach to networking? Have you ever been to a networking event with a room full of noisy people talking, laughing, and having an enjoyable time? Since you don’t know many people there, you feel lost, and out of place, and can’t wait for this event to be over.  If you have these feelings, you are not alone....

August 4, 2021
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Whatever direction digital marketing may take in the future, personalization will continue to play a significant role. When it comes to lead generation, personalization is a powerful tactic, mainly in email marketing. Email marketing is still the most effective lead generation tool for more than half of America’s businesses. Personalization and targeted communications are the secrets to its effectiveness. Each mail reaches your recipient in the virtual privacy of their inbox. The best way to target your emails more precisely...

May 3, 2021
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All digital marketing comes down to one thing: lead generation. Either directly or indirectly, all your marketing efforts, from SEO to social media and content marketing, aim to bring in paying customers. Do you want to know how you can build compelling lead generation strategies and sales funnels that flow effortlessly from initial contact to a sale? Follow these five steps to turn any lead into a customer. 1. Research your audience for lead generation The first step in grabbing your audience...

August 2, 2020
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Lead generation is the process by which a company finds a contact, evaluates it, nurtures it through the buyer’s journey and converts it into a desired action. Many companies make the mistake of finding a lead and moving straight into the selling process. In today’s world personal contact may not be a possibility. Using digital marketing tools to capture, nurture and educate your contacts as they decide whether to buy your product or service is the best approach....