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March 28, 2023
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With Google’s new SEO strategy GA4, it is a crucial time to refine your web content. One of the best ways to practice this is by creating fresh content with specific keywords that allow users to find your website through organic search. Content on your website should use keywords to share insightful information that users are searching for in order to appear on their searches relating to those keywords. By presenting valuable and relevant information on their search topic, you...

January 10, 2023
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Google Analytics 4  is the latest version of Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. Google Analytics 4 is designed to provide a more comprehensive and flexible way to track user interactions with websites and apps, and offers a range of new features and capabilities compared to previous versions. How Will GA4 Affect Your Business? The current Google Analytics platform, Universal Analytics, will cease to collect data from July 2023. At this time, all...

July 11, 2022
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SEO stands for “search engine optimization.” In simple terms, SEO explained is the process of improving your site to increase its visibility when people search for products and services related to your business on Google, Bing, and other search engines. In the early years of search engine optimization, search engine algorithms were more straightforward. And, websites were easy to find. However, thousands of websites are being created every day. So, search engines have modified their algorithms to become more intelligent and...

May 4, 2022
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Yoast SEO can boost your business visibility by improving your Google rankings. Yoast is a free WordPress plugin popular among businesses worldwide as it provides easy-to-use tools for content creators. With Yoast, you can optimize your on-site SEO by filling out the various fields in the plugin to designate page titles and meta-descriptions that search engines use to define your page and display it in search queries. It also analyzes your content for the frequency of keywords and ease of...

March 1, 2022
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Looking to improve your Google rankings? Google My Business and listing management are essential to improve your local SEO rankings. Your information can help you rank higher in local SEO searches, improving your profile or business reach. Find out more below. Why is listing essential to SEO? Google tools are considered the phonebook of the digital age. Google My Business, for example, collects essential information such as the name of the business, customer ratings, and contact information. It uses interactive elements and...

February 10, 2022
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The 7 steps to understanding SEO are keyword research, competitive analysis, website optimization, address domain authority, content strategy, social media strategy, and measuring. The success of your SEO strategies depends on a systematic approach, constant monitoring of your results, and staying up to date with regular changes in search engine algorithms and the digital landscape in general. The following 7 steps will help you understand SEO better and increase your chances of success.      1. Keyword research Keywords are the foundation of SEO....

January 11, 2022
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Google’s local search uses various factors to determine where your business will rank in local search results. Learn how to improve your local rankings with Google here. If a customer Googled a specific business type (for example, “restaurants near me”), they would see a list of nearby businesses listed on Google Maps and Google search; where your business appears on this list is your local ranking. What is Your Local Ranking  Google uses an algorithm based on three key factors to determine...

October 4, 2021
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An adaptive SEO strategy is critical in building a successful website or internet business. If you fail to optimize your content regularly, your content will fail to rank well on Google search engines, affecting your visibility. When building an adaptive SEO strategy, there are some crucial elements you need to consider for success. Here are some expert tips from the SEO team at  Chesapeake Digital Solutions. Elements for a successful SEO strategy There are several elements to consider when implementing an effective...

April 2, 2021
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Search engine optimization (SEO) is the key to your online presence. Successful SEO depends on effective keyword research. In turn, researching keywords should be an ongoing, adaptable process that helps your content keep up with the trends and continue to reach your customers. A large part of a successful digital marketing strategy rests on researching and creating effective keywords. Here are three tips to help you maximize your approach to SEO. 1. Find out what SEO keywords your competitors target Looking at...

January 5, 2021
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SEO is an incredibly effective tool for improving your online presence, increasing your audience and generating leads. However, what are you supposed to do when your SEO strategy isn’t working as well as you would like? These five steps will help you to maximize the effectiveness of your SEO efforts. 1. Focus on creating great content If you want to develop a powerful, attractive and influential online presence, you have to start by generating excellent, unique content that speaks to your brand...