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LinkedIn is a great platform to promote your content. Your LinkedIn branding can be effective as a social media marketing strategy. However, it can be tricky to master. It requires more than simply posting your content; you need to work with and around the platform’s quirks. It can respond a little distrustfully to content marketers, as you probably know if you have ever done a new post, only to find it relegated to the promotions category or marked as spam....

Images can grab and hold attention and communicate powerful marketing messages at a glance. However, there are right ways and wrong ways to use images in your social media messaging. Follow these dos and don’ts to create compelling social media visuals. 1. Do use color to grab and direct attention It is one of the essential qualities of human eyesight that we will naturally look at warm, bright colors before we look at cooler, subtler ones. Warm colors create an impression of...

Social media marketing is the perfect environment to engage with potential customers, and if you don’t happen to convert them just yet, it doesn’t mean that you won’t be able to convince them in future. A recent study found that 59% of influencers consider social media to be the number one tactic to improve the quality of leads. Since digital marketing strategies continue to evolve, we’ve compiled a few of our latest tips to help you. These will generate leads...

Social media marketing strategies have made it easier than ever to engage with existing clients.Ye,t it also provides boundless opportunities to communicate directly with potential clients. In ths age, any person, in any country, can engage with any business, in any city. That's why social media has also forced companies to up their digital marketing game. Which is why you should have defined goals for a successful social media strategy. Here is my top 5: 1.    Engage with connections Yes,...