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Video storytelling in content marketing can increase your visibility on social media and help with lead generation. Here are some video content marketing tips you can use when branding your business. Tips for compelling video content marketing Use engaging content Professional brands, especially in the B2B space, tend to put out professional content. As effective as these are, this content can be pretty bland. If possible, aim to use professional content that is also engaging and relatable to most people. Humor is a...

Consumers are four times as likely to watch a video about a product, rather than read about it. Learn why video marketing converts new customers. The rise and rise of video marketing come as no surprise when you uncover how the human brain works: Visuals are processed 60,000 times more quickly than text.Moving elements fascinate our eyes.Combining both sight and sound senses, video engrosses the primitive brain.Because the brain pays more attention to the video, the experience is more significant.What’s more,...