Identifying Your Competitors
Every Competitive Analysis report will include a summary of the digital marketing strategy we would recommend you pursue. The competitive analysis helps you to know what your competition is doing online. This will determine how to gain your share of the target market.
Inside Scoop on your Competition
The research from a competitive analysis will help you understand how your competitors are marketing themselves. You can also determine how much they are spending and what keywords they are using. Competitive analysis can also show you what digital outlets they are employing and how to determine your competitor’s strengths and weaknesses. Moreover, it provides insights as to how your digital marketing strategy can be catered to achieve and eventually surpass your current level of success.
A Competitive Analysis includes a digital marketing strategy that will be effective in obtaining your business goals. We do this by using the following criteria to evaluate 5 of your business’s top competitors to design a plan that is right for you:
Analytics Include: Site Speed, Presence of Video, Responsiveness, Broken Links, Analytics Detection, Contact Details Detection, and overall Website Audit Score
Organic Search Audit
Analytics Include: Keyword research, Google Trends, XML Sitemap, Pages Indexed, Backlinks, and Organic Search Traffic
Local Presence Audit
Analytics include: Local Search Directory Listings and Online Reviews
Paid Search Audit
Analytics Include: Paid Search Overview and Paid Search Keywords and Display Ads used by competitors, and Organic vs Paid Search
Analytics include Social Media: Followers, Frequency, and Engagement
Evaluating the competition helps you to narrow in on the marketing strategies that are working for your competitors. Every Competitive Analysis report will include a summary of the digital marketing strategy we would recommend you to pursue based on its findings.
Read the case study of our client Georgen Scarborough Associates who can now be found on the 1st page of Google for “accounting services in vienna va”
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