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Competitive Analysis

Why do you need a Competitive Analysis?

Identifying Your Competitors

Every Competitive Analysis report will include a summary of the digital marketing strategy we would recommend you pursue. The competitive analysis helps you to know what your competition is doing online. This will determine how to gain your share of the target market.

Inside Scoop on your Competition

The research from a competitive analysis will help you understand how your competitors are marketing themselves. You can also determine how much they are spending and what keywords they are using. Competitive analysis can also show you what digital outlets they are employing and how to determine your competitor’s strengths and weaknesses. Moreover, it provides insights as to how your digital marketing strategy can be catered to achieve and eventually surpass your current level of success.

What does a Competitive Analysis Report include?

A Competitive Analysis includes a digital marketing strategy that will be effective in obtaining your business goals. We do this by using the following criteria to evaluate 5 of your business’s top competitors to design a plan that is right for you:

Website Audit

Analytics Include: Site Speed, Presence of Video, Responsiveness, Broken Links, Analytics Detection, Contact Details Detection, and overall Website Audit Score

Organic Search Audit

Analytics Include: Keyword research, Google Trends, XML Sitemap, Pages Indexed, Backlinks, and Organic Search Traffic

Local Presence Audit

Analytics include: Local Search Directory Listings and Online Reviews

Paid Search Audit

Analytics Include: Paid Search Overview and Paid Search Keywords and Display Ads used by competitors, and Organic vs Paid Search

Social Audit

Analytics include Social Media: Followers, Frequency, and Engagement

What are Our Digital Marketing Strategy Recommendations?

Evaluating the competition helps you to narrow in on the marketing strategies that are working for your competitors. Every Competitive Analysis report will include a summary of the digital marketing strategy we would recommend you to pursue based on its findings.

Social Media Can Get Your Website
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Read the case study of our client Georgen Scarborough Associates who can now be found on the 1st page of Google for “accounting services in vienna va”

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Our Digital Marketing Services

Attract Clients. Increase Visibility. Build Your Brand.

Competition Analysis

We research your competitors

to develop your digital

marketing strategy.

Responsive Website Design

We develop websites that perform well on every electronic device with clear messaging and imaging.

Social Media

We develop content for blogs and posting for LinkedIn, Facebook, and Twitter to improve your business’ visibility.

Digital Marketing Materials

Lead Generation

We find promising leads and create pipelines to help you gain new customers.

Search Engine Optimization

We optimize your website for keywords to help people discover your website using Google search.

Branding Your Business

We develop logos, marketing materials and digital art consistent with your brand identity.

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