Social Media Increases Visibility
Being active on Social Media is the single most valuable tool to increase your visibility on the internet. Social Media content linked to your website is the most natural way to boost its search engine optimization through the use of keywords in your content. And Neilson reports show that 71% of people that have a good social media experience with a brand are likely to recommend it to others.
Social media marketing strategies have made it easier than ever to engage with existing clients, yet it also provides boundless opportunities to communicate directly with potential clients. In an age where any person, in any country, can engage with any business, in any city, social media has also forced companies to up their digital marketing game. This is why you should have defined goals for a successful social media strategy.
The goals of Social Media are:
- To Educate prospective clients about why you do what you do.
- To build brand awareness and establish an online presence.
- To Nurture and add value to the relationships with prospective clients to gain trust.
- To Increase conversions by being responsive to comments, likes and favorite posts. Educational Content, or Content marketing, uses relevant educational material (not marketing materials) to educate your prospects on the subjects they want to learn about. The four most commonly used vehicles for disseminating content are:
- Blogs
- Videos
- Social Media
- Podcasts
When using these vehicles your content should be fresh. It should also contain cross-links to other content and demonstrate your command and expertise of the subject matter.
Social Media Can Get Your Website
on the 1st page of Google
Read the case study of our client Georgen Scarborough Associates who can now be found on the 1st page of Google for “accounting services in vienna va”
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