Executive branding is about “expressing your authentic self to your target audience”. It’s not about being famous; it’s about being visible to your target market. Learn how to build your brand with executive branding and the steps to take to build your brand. This type of branding caught fire when Fast Company magazine ran a cover article called “The Brand Called You” by Tom Peters in 1997. For those who do not know who Tom Peters is, he wrote the book...
A recognizable and compelling brand identity can be one of the most valuable assets a business possesses. According to a survey conducted by Nielson, 59% of consumers gravitate towards known and familiar brands. Yet, it is indeed the essence of what your business stands for and, thus, must be unique and distinctive. Brand Management: Brand Building Process Read more Tips for growing your brand identity Here are some tips and tricks to build a reputable, engaging, and powerful brand identity for your business: 1. Understand...
