Executive branding is about “expressing your authentic self to your target audience”. It’s not about being famous; it’s about being visible to your target market. Learn how to build your brand with executive branding and the steps to take to build your brand. This type of branding caught fire when Fast Company magazine ran a cover article called “The Brand Called You” by Tom Peters in 1997. For those who do not know who Tom Peters is, he wrote the book...
June 6, 2022