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Social media marketing is an essential part of any business’s marketing strategy. You are probably already using social media for marketing to some extent, with varying degrees of success. However, this is one area in which the trends are constantly shifting and can be hard to keep up with. Here are some tips to help you stay ahead, no matter how things change. Always Keep It Interesting And Engaging Even if you briefly lose track of the latest trends and hashtags in...

Video storytelling in content marketing can increase your visibility on social media and help with lead generation. Here are some video content marketing tips you can use when branding your business. Tips for compelling video content marketing Use engaging content Professional brands, especially in the B2B space, tend to put out professional content. As effective as these are, this content can be pretty bland. If possible, aim to use professional content that is also engaging and relatable to most people. Humor is a...

The 7 steps to understanding SEO are keyword research, competitive analysis, website optimization, address domain authority, content strategy, social media strategy, and measuring. The success of your SEO strategies depends on a systematic approach, constant monitoring of your results, and staying up to date with regular changes in search engine algorithms and the digital landscape in general. The following 7 steps will help you understand SEO better and increase your chances of success.      1. Keyword research Keywords are the foundation of SEO....

Thousands of organizations of all types around the world use Email marketing. Furthermore, it is a tactic that can yield outstanding results for smaller businesses, although its benefits may not be immediately apparent. Here are four reasons why it should be an indispensable part of your marketing strategy. It is cost effective For a small business with a limited budget, email marketing is a desirable option. Email marketing costs very little to do and yields an impressive return on investment. There have...

To effectively utilize technology to build your brand, you need to develop a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). However, as exciting as these are, this article...

All digital marketing comes down to one thing: lead generation. Either directly or indirectly, all your marketing efforts, from SEO to social media and content marketing, aim to bring in paying customers. Do you want to know how you can build compelling lead generation strategies and sales funnels that flow effortlessly from initial contact to a sale? Follow these five steps to turn any lead into a customer. 1. Research your audience for lead generation The first step in grabbing your audience...

Images can grab and hold attention and communicate powerful marketing messages at a glance. However, there are right ways and wrong ways to use images in your social media messaging. Follow these dos and don’ts to create compelling social media visuals. 1. Do use color to grab and direct attention It is one of the essential qualities of human eyesight that we will naturally look at warm, bright colors before we look at cooler, subtler ones. Warm colors create an impression of...

SEO is an incredibly effective tool for improving your online presence, increasing your audience and generating leads. However, what are you supposed to do when your SEO strategy isn’t working as well as you would like? These five steps will help you to maximize the effectiveness of your SEO efforts. 1. Focus on creating great content If you want to develop a powerful, attractive and influential online presence, you have to start by generating excellent, unique content that speaks to your brand...

Social media marketing is the perfect environment to engage with potential customers, and if you don’t happen to convert them just yet, it doesn’t mean that you won’t be able to convince them in future. A recent study found that 59% of influencers consider social media to be the number one tactic to improve the quality of leads. Since digital marketing strategies continue to evolve, we’ve compiled a few of our latest tips to help you. These will generate leads...