Find Tips on
Developing Your
Digital Marketing Strategy.
Discover the latest developments in digital marketing strategies to grow your business.
Search here:

Digital marketing Tag

Home > Posts tagged "Digital marketing"

Social media marketing is an essential part of any business’s marketing strategy. You are probably already using social media for marketing to some extent, with varying degrees of success. However, this is one area in which the trends are constantly shifting and can be hard to keep up with. Here are some tips to help you stay ahead, no matter how things change. Always Keep It Interesting And Engaging Even if you briefly lose track of the latest trends and hashtags in...

In the past few decades, marketing strategies have evolved as technology has advanced. In 1990, the term digital marketing was first spoken into existence. Then, Internet usage increased. Then, digital marketing by digitally sourced companies, like Google and Amazon began. Along came mobile phones, social media platforms, and video-sharing channels where you could broadcast every facet of your life into a modern digital world. History of Marketing Going back in time, a marketing strategy existed mainly as a word-of-mouth system. As production...

Does your business use webinars as part of its digital marketing strategy? Webinars are popular due to the pandemic, but many businesses still don’t utilize this vital form of lead generation. Here is how to use webinars to create your business leads. Identify your audience Identifying your audience will help you reach the right target market and gain leads. It would be best if you studied your buyer’s persona. Research your target market and understand how they work. A competitive analysis is...

Consumers are four times as likely to watch a video about a product, rather than read about it. Learn why video marketing converts new customers. The rise and rise of video marketing come as no surprise when you uncover how the human brain works: Visuals are processed 60,000 times more quickly than text.Moving elements fascinate our eyes.Combining both sight and sound senses, video engrosses the primitive brain.Because the brain pays more attention to the video, the experience is more significant.What’s more,...

The 7 steps to understanding SEO are keyword research, competitive analysis, website optimization, address domain authority, content strategy, social media strategy, and measuring. The success of your SEO strategies depends on a systematic approach, constant monitoring of your results, and staying up to date with regular changes in search engine algorithms and the digital landscape in general. The following 7 steps will help you understand SEO better and increase your chances of success.      1. Keyword research Keywords are the foundation of SEO....

Thousands of organizations of all types around the world use Email marketing. Furthermore, it is a tactic that can yield outstanding results for smaller businesses, although its benefits may not be immediately apparent. Here are four reasons why it should be an indispensable part of your marketing strategy. It is cost effective For a small business with a limited budget, email marketing is a desirable option. Email marketing costs very little to do and yields an impressive return on investment. There have...

Email marketing can be an excellent medium for businesses to connect with and engage their customers, creating the impact to drive sales and build loyalty. However, building a robust email marketing campaign that works is an art. Chesapeake Digital Solutions, experts in B2G and B2B digital marketing strategies, outline tips for creating an email marketing campaign tailor-made for your business. Tips for creating the right email campaign Use the following tips to create an email campaign that genuinely stands out: Subject line Using an...

To effectively utilize technology to build your brand, you need to develop a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). However, as exciting as these are, this article...

You’ve just splashed out on website design, and you’re thrilled with the results. It looks great, and it contains all the necessary information your target market wants. The question is: How do you measure the effectiveness of your website? That is, is it working in communicating your services and products to your customers and prospects? Is it generating leads and closing sales? It is not enough just to set up a website - you need to assess it to determine...

Creating your buyer persona is vital in strengthening your brand identity. You must focus your marketing efforts on these consumers while customizing your products and services for them. Knowing your specific audience will give you the information and power to move your business swiftly forward and define your buyer persona. Thus, speak directly to the right people at the right time about the right product. Brand Management: Brand Building Process Read more How to build your buyer personas? Buyer personas are the core of your...