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When you know who you are competing against, you can level the playing field. A practical competitive analysis can offer insight into the strengths and weaknesses of your business rivals. Moreover, it can help you drive your business by assessing the marketplace and finding you a competitive edge. Why do you need a Competitive Analysis? Knowing what your competitors are doing online is essential to determining how to gain a share of your target market. So, do you understand how your...

Despite the current dominance of social media, email marketing is still the most effective, efficient, and flexible way to reach your customers. With email, you have complete control over both the message and the recipient. You can even tailor and customize your messages for specific sets and subsets of your audience. Here is a quick guide to email marketing, how it works, and its benefits. How email marketing works Email marketing is not about sending sales-driven spam that people will delete without...

LinkedIn is a great platform to promote your content. Your LinkedIn branding can be effective as a social media marketing strategy. However, it can be tricky to master. It requires more than simply posting your content; you need to work with and around the platform’s quirks. It can respond a little distrustfully to content marketers, as you probably know if you have ever done a new post, only to find it relegated to the promotions category or marked as spam....

All digital marketing comes down to one thing: lead generation. Either directly or indirectly, all your marketing efforts, from SEO to social media and content marketing, aim to bring in paying customers. Do you want to know how you can build compelling lead generation strategies and sales funnels that flow effortlessly from initial contact to a sale? Follow these five steps to turn any lead into a customer. 1. Research your audience for lead generation The first step in grabbing your audience...

Images can grab and hold attention and communicate powerful marketing messages at a glance. However, there are right ways and wrong ways to use images in your social media messaging. Follow these dos and don’ts to create compelling social media visuals. 1. Do use color to grab and direct attention It is one of the essential qualities of human eyesight that we will naturally look at warm, bright colors before we look at cooler, subtler ones. Warm colors create an impression of...

Search engine optimization (SEO) is the key to your online presence. Successful SEO depends on effective keyword research. In turn, researching keywords should be an ongoing, adaptable process that helps your content keep up with the trends and continue to reach your customers. A large part of a successful digital marketing strategy rests on researching and creating effective keywords. Here are three tips to help you maximize your approach to SEO. 1. Find out what SEO keywords your competitors target Looking at...

SEO is an incredibly effective tool for improving your online presence, increasing your audience and generating leads. However, what are you supposed to do when your SEO strategy isn’t working as well as you would like? These five steps will help you to maximize the effectiveness of your SEO efforts. 1. Focus on creating great content If you want to develop a powerful, attractive and influential online presence, you have to start by generating excellent, unique content that speaks to your brand...

We don’t need to tell you how vital search engine optimization (SEO) is for your website’s success. The virtues of SEO have been widely extolled all over the internet. If you have optimized your website, then the results will speak for themselves. However, there is one question about it, for which many people don’t always have a definite answer: when is the right time to do it? There are two simple, one-word answers to this question: “Now” and “Always.” It is...

Updating your website design is a crucial element of your digital marketing strategy. It is necessary to stay relevant in the market. You also need to be aware of your competition as well as increase web traffic and ultimately sales for your business. Here are a few pointers to keep in mind when designing your website. 1. Technological developments Website functionality when it comes to security, speed, and general ease of use is crucially important for your website. Succeeding in these will...

When search engine users land on your website, your website design, more specifically the navigability of your website, is very important as part of the overall user experience. The visibility of your website on a wide variety of platforms with varying degrees of screen size and loading speed times should be consistent (for example a mobile phone versus a desktop). So, how do you integrate this into your digital marketing strategy to ensure the user experience is as equally beneficial across all...