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February 8, 2022
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Thousands of organizations of all types around the world use Email marketing. Furthermore, it is a tactic that can yield outstanding results for smaller businesses, although its benefits may not be immediately apparent. Here are four reasons why it should be an indispensable part of your marketing strategy. It is cost effective For a small business with a limited budget, email marketing is a desirable option. Email marketing costs very little to do and yields an impressive return on investment. There have...

November 2, 2021
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Email marketing can be an excellent medium for businesses to connect with and engage their customers, creating the impact to drive sales and build loyalty. However, building a robust email marketing campaign that works is an art. Chesapeake Digital Solutions, experts in B2G and B2B digital marketing strategies, outline tips for creating an email marketing campaign tailor-made for your business. Tips for creating the right email campaign Use the following tips to create an email campaign that genuinely stands out: Subject line Using an...

September 7, 2021
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For successful email marketing, use these 10 tips for attractive email design. Ideally, although you may have different messages to share, the ultimate goal of email marketing is lead conversion. Before You Start Before you even start, confirm: There is a clear purpose for the email campaign.You have a thorough understanding of the segments of your subscribers.The “from” email address is known or expected. Email Marketing: The Most Effective Way To Reach Your Target Audience Read more 2. Attention Grabbers for Attractive Email Design How do you...

August 4, 2021
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Whatever direction digital marketing may take in the future, personalization will continue to play a significant role. When it comes to lead generation, personalization is a powerful tactic, mainly in email marketing. Email marketing is still the most effective lead generation tool for more than half of America’s businesses. Personalization and targeted communications are the secrets to its effectiveness. Each mail reaches your recipient in the virtual privacy of their inbox. The best way to target your emails more precisely...

June 3, 2021
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Despite the current dominance of social media, email marketing is still the most effective, efficient, and flexible way to reach your customers. With email, you have complete control over both the message and the recipient. You can even tailor and customize your messages for specific sets and subsets of your audience. Here is a quick guide to email marketing, how it works, and its benefits. How email marketing works Email marketing is not about sending sales-driven spam that people will delete without...