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July 5, 2022
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Does your business use webinars as part of its digital marketing strategy? Webinars are popular due to the pandemic, but many businesses still don’t utilize this vital form of lead generation. Here is how to use webinars to create your business leads. Identify your audience Identifying your audience will help you reach the right target market and gain leads. It would be best if you studied your buyer’s persona. Research your target market and understand how they work. A competitive analysis is...

June 7, 2022
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Video storytelling in content marketing can increase your visibility on social media and help with lead generation. Here are some video content marketing tips you can use when branding your business. Tips for compelling video content marketing Use engaging content Professional brands, especially in the B2B space, tend to put out professional content. As effective as these are, this content can be pretty bland. If possible, aim to use professional content that is also engaging and relatable to most people. Humor is a...

May 2, 2022
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Networking helps you learn about people at all professional levels to exchange ideas. It will also boost your professional confidence. What is the best approach to networking? Have you ever been to a networking event with a room full of noisy people talking, laughing, and having an enjoyable time? Since you don’t know many people there, you feel lost, and out of place, and can’t wait for this event to be over.  If you have these feelings, you are not alone....

August 4, 2021
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Whatever direction digital marketing may take in the future, personalization will continue to play a significant role. When it comes to lead generation, personalization is a powerful tactic, mainly in email marketing. Email marketing is still the most effective lead generation tool for more than half of America’s businesses. Personalization and targeted communications are the secrets to its effectiveness. Each mail reaches your recipient in the virtual privacy of their inbox. The best way to target your emails more precisely...

May 3, 2021
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All digital marketing comes down to one thing: lead generation. Either directly or indirectly, all your marketing efforts, from SEO to social media and content marketing, aim to bring in paying customers. Do you want to know how you can build compelling lead generation strategies and sales funnels that flow effortlessly from initial contact to a sale? Follow these five steps to turn any lead into a customer. 1. Research your audience for lead generation The first step in grabbing your audience...

October 9, 2020
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Social media marketing is the perfect environment to engage with potential customers, and if you don’t happen to convert them just yet, it doesn’t mean that you won’t be able to convince them in future. A recent study found that 59% of influencers consider social media to be the number one tactic to improve the quality of leads. Since digital marketing strategies continue to evolve, we’ve compiled a few of our latest tips to help you. These will generate leads...