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July 11, 2022
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SEO stands for “search engine optimization.” In simple terms, SEO explained is the process of improving your site to increase its visibility when people search for products and services related to your business on Google, Bing, and other search engines. In the early years of search engine optimization, search engine algorithms were more straightforward. And, websites were easy to find. However, thousands of websites are being created every day. So, search engines have modified their algorithms to become more intelligent and...

March 1, 2022
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Looking to improve your Google rankings? Google My Business and listing management are essential to improve your local SEO rankings. Your information can help you rank higher in local SEO searches, improving your profile or business reach. Find out more below. Why is listing essential to SEO? Google tools are considered the phonebook of the digital age. Google My Business, for example, collects essential information such as the name of the business, customer ratings, and contact information. It uses interactive elements and...

February 10, 2022
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The 7 steps to understanding SEO are keyword research, competitive analysis, website optimization, address domain authority, content strategy, social media strategy, and measuring. The success of your SEO strategies depends on a systematic approach, constant monitoring of your results, and staying up to date with regular changes in search engine algorithms and the digital landscape in general. The following 7 steps will help you understand SEO better and increase your chances of success.      1. Keyword research Keywords are the foundation of SEO....

January 13, 2022
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Understanding Website Analytics and Metrics will help you to learn what content on your website needs improvement. Website Metrics and Analytics include organic traffic numbers, bounce rates, session durations, and pageviews. In the digital age, building a comprehensive and fully functioning website is one of the fundamental steps to success. Your website helps connect you to current and prospective customers. That is why, it is one of the best communication and marketing tools in your arsenal. You can know what improvements...

January 11, 2022
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Google’s local search uses various factors to determine where your business will rank in local search results. Learn how to improve your local rankings with Google here. If a customer Googled a specific business type (for example, “restaurants near me”), they would see a list of nearby businesses listed on Google Maps and Google search; where your business appears on this list is your local ranking. What is Your Local Ranking  Google uses an algorithm based on three key factors to determine...

December 14, 2021
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When you offer a service to people, you want people to see your business on the first page of an online search engine. Preferably in one of the first few search results because people are less likely to scroll down or even look at the second page of search results. Learn these 5 strategies for website optimization. How To Evaluate The Effectiveness Of Your Website for Website Optimization Read more We have compiled five (5) strategies for you to optimize your website and to...

October 4, 2021
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An adaptive SEO strategy is critical in building a successful website or internet business. If you fail to optimize your content regularly, your content will fail to rank well on Google search engines, affecting your visibility. When building an adaptive SEO strategy, there are some crucial elements you need to consider for success. Here are some expert tips from the SEO team at  Chesapeake Digital Solutions. Elements for a successful SEO strategy There are several elements to consider when implementing an effective...

September 14, 2021
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To effectively utilize technology to build your brand, you need to develop a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). However, as exciting as these are, this article...

March 2, 2021
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Before 2020, meetings, conferences, and industry events were face-to-face. The COVID-19 pandemic, with its physical distancing requirements and travel restrictions, has resulted in the canceling of numerous networking events and has wholly changed networking. Moreover, let's look at some new strategies like online networking that you must use to effectively network during the COVID-19 age or any other pandemic. 4 Best Practices To Successful Lead Generation Read more 1. Schedule Virtual online networking Meetings With the elimination of in-person networking events, you will...

March 1, 2021
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Search Engine Optimization (SEO) is a strategy that attempts to get your website to rank highest on search engines such as Google, Yahoo, or Bing, to list just a few. While fresh content is considered essential for SEO, it is also crucial for your content to be authentic in its voice and perspective. Here are three strategies you can use to create authentic content that will improve your SEO: 1. Do Your Own Research Keeping your website content current and up-to-date...