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Video storytelling in content marketing can increase your visibility on social media and help with lead generation. Here are some video content marketing tips you can use when branding your business. Tips for compelling video content marketing Use engaging content Professional brands, especially in the B2B space, tend to put out professional content. As effective as these are, this content can be pretty bland. If possible, aim to use professional content that is also engaging and relatable to most people. Humor is a...

To effectively utilize technology to build your brand, you need to develop a digital marketing strategy. How Marketing Has Moved Online In years gone by, marketing experts loved to laud the “5 Ps” (product, price, place, promotion, and people) as the pillars of marketing and the “3 Cs” (company, customer, and competition) as the framework for marketing strategy. Online marketing revolves around “5 Ds” (digital devices, digital platforms, digital media, digital data, and digital technology). However, as exciting as these are, this article...

LinkedIn is a great platform to promote your content. Your LinkedIn branding can be effective as a social media marketing strategy. However, it can be tricky to master. It requires more than simply posting your content; you need to work with and around the platform’s quirks. It can respond a little distrustfully to content marketers, as you probably know if you have ever done a new post, only to find it relegated to the promotions category or marked as spam....